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What is the history of Common Projects?

Prathan Poopat and Flavio Girolami, the founders of Common Projects, both had unique paths that led them to establish their successful brands.

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Before co-founding Common Projects, Prathan Poopat was an art director for various advertising agencies. Poopat was born in Thailand and later moved to the United States, where he studied graphic design at the California Institute of the Arts (CalArts).

On the other hand, Flavio Girolami was born in Italy and had a background in fashion. Before Common Projects, Girolami was a creative consultant for several fashion brands, including Roberto Cavalli and Valentino. His fashion industry experience and Italian craftsmanship knowledge would prove invaluable in developing Common Projects' unique aesthetic.

The genesis of Common Projects occurred in 2004 when two creative minds joined forces. Despite being based in different countries, the two collaborated on numerous artistic endeavours, harnessing their talents to create something unique and memorable.

Their shared vision and mutual passion for design gave birth to Common Projects, which was founded as an independent entity. Since its inception, the brand has become a beacon of style and elegance, renowned for its exquisite craftsmanship and timeless aesthetics.

Today, Common Projects is headquartered in New York City. However, while the brand's heart beats in the Big Apple, much of its production occurs in Italy, a country celebrated for its rich artistic heritage and unparalleled craftsmanship.

 Common Projects is headquartered in New York City

This transatlantic partnership between the US and Italy infuses Common Projects with a dynamic and diverse character, allowing the brand to fuse urban style with Old-World charm seamlessly. Each piece exudes sophistication and refinement, from sneakers to boots, making them a must-have for any fashion-forward individual.

What is the significance of the Common Projects Achilles sneaker?

The Common Projects Achilles sneaker is the breakthrough model for the brand and is widely known for its clean aesthetic, classic lines, and Italian craftsmanship. It features signature gold labelling across the heel portion of the upper that distinguishes the model number, European shoe size, and colour code. The Achilles has become incredibly popular, bridging the gap between hyped sneaker culture and lavish runway fashion as a muted midway point.


How have Common Projects expanded beyond the Achilles sneaker?

While the Achilles sneaker remains a staple of the brand, Common Projects has expanded its offerings to include other models such as the Chelsea boot, the Track Runner, the BBall 90, and the Retro. Each style channels various sports, ideals, or other outside inspirations, but the lines, branding, and aesthetics still reflect the foundational Common Projects, Achilles.

What sets Common Projects apart from other luxury sneaker brands?

One thing that sets Common Projects apart from other luxury sneaker brands is its focus on clean design and quality materials. The lack of overt branding on the shoes bares well to wearability for men and women alike, striking a timeless and versatile trend. Common Projects also occupies an area of quality and price point that fans find accessible and aspirational, with most pairs ranging from $400 to $800.

How has Common Projects remained successful over the years?

While the brand has grown globally and amassed a vast catalogue of silhouettes and stockists, it has remained incredibly rooted in its values. Common Projects has remained successful by staying true to its original perspective on what a sneaker should look like, how it should be made, and how much it should cost. Common Projects has proven to be more poised than some of its peers, offering its opinion only when asked and driving smoothly in its lane.

Why we chose 2306 7547 Black Loafer?

2306 7547 Black Loafer

The black loafers from Common Projects embody a contemporary yet timeless appeal that is rooted in the old-world, artisanal quality of Italian craftsmanship. Their meticulous construction, crafted by hand in Italy, showcases the brand's dedication to quality and luxury. The shoes feature a sleek slip-on design with an almond toe, which lends an air of sophistication to any outfit. The gold-tone print and signature serial number at the heel add a touch of modernity and exclusivity to the shoes. A pair of black loafers is a quintessential addition to any wardrobe. Common Projects' version is a perfect image of understated elegance, making them a foolproof choice for any occasion.

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