When Brunello Cucinelli ventures into the world of fragrances, you know it’s going to be special. Following the success of their Pour Homme and Pour Femme, two scents that captured the soul of the Umbrian countryside, the brand now unveils a collection of six new fragrances under the Incanti Poetici banner. These scents aren’t just perfumes—they’re an ode to art, poetry, and the timeless allure of Italian craftsmanship. Here’s everything we know—and what we’re dreaming they’ll bring.
An Invitation to Dreamers
The Incanti Poetici Collection takes inspiration from the emotional power of poetry—which is to say, it smells fancy and comes with a literary backstory. Each fragrance is tied to a classic Italian poem, so now your scent can be as cultured as your dinner party small talk. Feeling reflective? Spritz yourself with L’Infinito (thank you, Giacomo Leopardi).
This collection isn’t just about smelling great; it’s about exploring boundless imagination—and maybe explaining to your bank account why a “sensory journey” was non-negotiable. Each scent promises to embody Brunello Cucinelli’s signature essence: timeless elegance wrapped in contemporary design, with just enough esoteric charm to make you feel like you’ve unlocked a secret society of olfactory sophistication.
A New Benchmark in Craftsmanship
With its premium positioning, the new collection firmly establishes itself in the realm of haute parfumerie, embodying Brunello Cucinelli’s dedication to quality and understated luxury. The packaging alone is a testament to their attention to detail. Every element exudes sophistication, from the sleek glass bottles to the aluminum caps embossed with the brand's iconic heraldic logo. The biodegradable FSC®-certified paper wrapping seals the deal—literally and figuratively.
This price point also signals a shift: Brunello Cucinelli isn’t just dabbling in fragrance; they aim to make a lasting mark in the luxury perfume world. Given how well they nailed it with their first two releases, we had a hunch they’d have something bigger and bolder.
Behind the Scents: The Noses
Brunello did what Brunello does best: he brought in the best. The kind of noses that don’t just create fragrances but set the standard. Here’s a closer look at the talent behind the bottles.
Alberto Morillas – Ombra Lirica
Morillas is a titan in the fragrance world, with iconic creations like Acqua di Giò and CK One under his belt. Known for his ability to craft scents that are both mass-appealing and sophisticated, his involvement is a strategic masterstroke. For Ombra Lirica, he explores mystical, smoky woods with oud, guayacan wood, and patchouli. If Morillas’s past work is anything to go by, expect this fragrance to be both enigmatic and universally alluring—a scent that whispers, not shouts.
Daphné Bugey – Brezza Gentile
Bugey, the nose behind Pour Femme, brings her signature softness to Brezza Gentile. With lively bitter orange, warm ambergris, and earthy patchouli, we expect a luminous scent that feels both meditative and grounding. Her ability to balance elegance and accessibility makes this fragrance one to watch. If you loved Pour Femme for its cashmere-like warmth, chances are Brezza Gentile will feel like slipping into your favourite silk scarf.
Beyond Pour Femme, Bugey has also created iconic creations like Rose 31 that demonstrate her knack for weaving complexity and sophistication into every drop.
Whether through tender floral layers or smoky, warm whispers,
her signature style is unmistakable.
Quentin Bisch – Sogno Notturno
Quentin Bisch, known for his sharp, dynamic compositions, brings his signature style to Sogno Notturno. With cumin and osmanthus as the leading notes, we expect a fragrance that plays with contrasts—spicy and sweet, bold yet delicate—drawing on Bisch’s ability to create compositions that evoke mystery and confidence.
Bisch's skill has defined some of Amouage’s recent standout creations, like Guidance and Purpose. His ability to seamlessly blend complexity and clarity has cemented his role as one of the most sought-after noses in modern perfumery.
Based on his signature style and the choice of notes, Sogno Notturno feels like it could explore the tension between warmth and freshness—cumin offers a rich, aromatic depth, while osmanthus lends a smooth, honeyed floral touch. The balance between these elements hints at something both sensual and enigmatic, perhaps evoking the feeling of a shadowy, moonlit path—something quietly luxurious but with a sharp edge.
Benoist Lapouza – Vie Éterée
Benoist Lapouza is a master at crafting luminous, fresh compositions that balance clarity with depth. His signature style channels a sense of airy Mediterranean lightness. With Vie Éterée, we expect a scent that draws on his ability to capture the essence of open spaces and crisp breezes, infused with a touch of poetic sophistication.
Lapouza’s work with Atkinsons—specifically The Excelsior Bouquet—showcases his knack for combining elegant, fresh florals with sharp, unexpected contrasts.
From the notes, Vie Éterée could lean into these same qualities: fresh, clean layers with a subtle mineralic undertone, an almost sparkling citrus edge, and a faint floral sweetness that lingers.
Florian Gallo – Soffio Zenit
Florian Gallo is one of the newer names on the scene, and Soffio Zenit has us genuinely curious about how his vision will unfold. With a clear Mediterranean influence, Gallo brings fig—often seen as a “fresh” go-to note—to a new, more refined, and bold space. His past work with BornToStandOut highlights his knack for pushing boundaries with standout, daring fragrances, and fig has always played a key role in his creations.
We’re intrigued to see how his take on fig will come through here—whether it stays true to its fresh, green roots or takes a more layered, unexpected path.
Based on his past work, Soffio Zenit could very
well offer a fresh twist on what modern fig can feel like.
Jordi Fernandez – Vento Ardente
Jordi Fernandez has a knack for crafting rich, textured compositions that feel both opulent and distinctive. Known for his mastery of layering bold elements like saffron, leather, and rose, Fernandez has consistently proven he can balance depth and nuance while keeping things fresh and unexpected. His success with Montblanc Explorer highlights his ability to craft scents that are approachable yet sophisticated, with a clear sense of adventure and refinement.
Vento Ardente builds on this same foundation, offering a compelling mix of spicy saffron and Turkish rose that promises to weave warmth and floral elegance into a refined, multi-layered experience.
The woody complexity of cypriol and the depth of a rich leather accord anchor the fragrance with a smoky sophistication. Expect a dance of texture—floral softness, spicy intrigue, and rich woody undertones. With notes like marigold, cinnamon, dry amber, and patchouli, this composition feels like Fernandez playing to his strengths: creating scents with layers, contrast, and sophistication, all while retaining his signature elegance.
Our Take: A New Chapter in Quiet Luxury
Having experienced the magic of Pour Homme and Pour Femme, we’re thrilled by what the Incanti Poetici Collection promises. Brunello Cucinelli has always been about celebrating the finer things in life without fanfare, and this collection feels like a natural extension of that philosophy.
The inclusion of top-tier perfumers like Morillas and Bugey speaks volumes about the brand’s commitment to quality. These fragrances are designed to impress and inspire,
each a wearable poem.
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